Region & Craft

A Japanese factory worker representing the shift from subcontracting to factory brands and direct-to-consumer manufacturing.

The Next Meaning of Made in Japan: Factory Brands, Support-Based Crowdfunding and the Remaking of Local Production Regions ｜TOKOWAKA

Japanese manufacturers are moving beyond subcontracting through factory brands, D2C, crowdfunding and open factories. See how regional production centers are reclaiming their names, pricing power and direct relationships with consumers.

Japanese Brands

12 min read

Japanese mineral makeup moto's signature Mineral Rich Powder and Foundation made with rare Tōei sericite.

A Foundation That Begins in a Mine: How moto Turns Tōei’s Sericite Into Light on the Skin

Some base makeup doesn't begin in a department store. Discover how Japanese mineral makeup brand moto uses rare Tōei sericite to create foundation that brings a natural, silk-like light to your skin.

Japanese Brands

9 min read